Event Promotion
Looking to get your event noticed? With BoCo Daily you can promote your event to Boulder County’s over 326,000 residents and adjacent communities in Larimer and Weld counties. As the area’s premier online event and entertainment guide, BoCo Daily offers several ways to get your event noticed, such as promoting your event by featuring it across the BoCoDaily.com website, by listing your event in the site’s Calendar, and by including it in BoCo Daily’s weekly newsletter, ‘BoCo Daily This Week.’
Promote across BoCoDaily.com
Promoting your event across BoCoDaily.com is another way to elevate the visibility and success of your event. This is different than listing your event in the ‘Calendar,’ which limits event exposure to the Calendar page and category page widgets and only within that environment (detailed in the next section, below). For greater and more effective exposure, BoCoDaily.com offers several options to elevate your event beyond the Calendar and rise above the rest. These opportunities include the BoCo Event Post, Category Featured Post, and the Homepage Hero placement.
BoCo Event Post
Posting your event on BoCoDaily.com (in addition to or in lieu of the ‘Calendar’) places your event in up to three (3) categories accessed from the “Things to Do” menu in the top navigation bar, and in the ‘Upcoming Events’ sidebar widget (visible on all pages including the homepage).
The BoCo Event Post features up to five (5) images, an event title, description, event details (date, time, address, contacting info, etc.), Google map, website link, and actionable buttons (tickets, registration, more info, etc.), and is sharable on social.
Category Featured Post
The Category Featured Post option includes everything in the BoCo Event Post PLUS it promotes your event in the Category Hero post slider at the top of every category page specified for your event (up to 3 categories), Additionally, your event post will appear on the BoCoDaily.com Homepage above the Calendar in all applicable Category sections.
Homepage Hero
The Homepage Hero option is the most visible, valuable, and effective opportunity to promote your event. Featured on the BoCoDaily.com homepage, your event will appear in the Homepage Hero post slider at the top of the page above the fold and will be the most prominent element people see when they visit the site. The Homepage Hero is an add-on promotional option to the BoCo Event Post or the Category Featured Post. Opportunities for the Homepage Hero are limited.
Advertise in the Calendar
BoCo Daily features a Calendar of Events located in the primary navigation, ‘Calendar’, as well as more specialized Category Calendar Widgets on category pages that display related and applicable events (please see the Live Entertainment page for an example of a category calendar widget respective to the Live Entertainment category).
Promotional opportunities within the Calendar environment include listing your event, sponsoring the calendar, running display ads, and even leveraging our access to digital billboards across the region. Event and Display Ad submission for the Calendar is conveniently automated and online. Submit your event today!
Event Listing
- Basic (FREE)
Includes standard event details - Enhanced
Event elements for enhanced discovery and engagement, such as additional images, embedded videos, social media links, and event sponsor logo - Featured
Enhanced elements (listed above) PLUS event listing featured on top of main calendar and widgets - Premium
Enhanced elements and maximum exposure for your event. Includes above benefits PLUS 300×250 display ad which appears interstitially in the main calendar and displays repeatedly as the page scrolls.
Calendar Sponsorship
- Sponsor the Main Calendar
Be part of the sticky page header and get permanent visibility in the top right corner of the calendar. - Branded Main Calendar Button Filter
List your organization’s name as a filter button in the filters section of the Calendar that allows users to display only your events in the Calendar.
Display Ad
- 300×250 Interstitial Ad
300px x250px display ad (using either a custom image or your event image) that displays repeatedly as the calendar page is scrolled.
Outdoor Digital Billboard
- Promote your event in a big way!
Feature your event on a rotating outdoor digital billboard during commuter hours. Choose from the standard package, premium package with double exposure, or ultimate package with four times exposure (optimized with increased days, signs, and/or impressions). We’ll handle all creative, identify the best billboard in your area to reach your target audience, manage the campaign, and provide a final report detailing the campaign’s reach and impact.
NOTE: Event listings and display ads promoted though the “Calendar” will only appear within the main Calendar and Widget environment and nowhere else across BoCoDaily.com. Any additional visibility on the BoCoDaily.com website is made through the “Promote Across BoCoDaily.com” opportunities (detailed in the above section).
Newsletter
BoCo Daily distributes a weekly email newsletter, BoCo Daily This Week, that highlights the week’s upcoming events and other areas of interest to subscribers, such as recipes, trivia, major observances, and discount or special offers. Advertising opportunities include paid placement and event promotion.
- Paid Placement
Paid placement options include the Newsletter Masthead (EXCLUSIVE) and Newsletter Body Banners. The Newsletter Masthead position is located above the newsletter masthead, making it the most prominent element of the newsletter. It is also exclusive, as only one opportunity is available. Advertisers may also take advantage of the Newsletter Body Banner which displays between sections of newsletter content.
- Event Promotion
Regarding Event Promotion opportunities, there are two that are available: Event of the Week post (EXCLUSIVE) and an Event Listing. The Event of the Week post is a featured event section immediately following the newsletter masthead and occupies the ‘hero’ region of the newsletter. This section is exclusive, only one per newsletter issue, and features the event’s title, description, and details, as well as a featured image. The Event of the Week will link to the event’s page on BoCoDaily.com. The Event Listing opportunity is included in the ‘This Week’s Event Highlights’ section and includes event name, date, time, and location/venue.
Let’s Get Started!
It’s easy and economical to take advantage of the opportunities BoCo Daily offers. We are eager and excited to promote your event or organization and help you take it to the next level.
For pricing and more information, please Contact Us today.
“Your success is our success.”
—BoCo Daily Team


